Kimberly-Clark Corporation
Dept. INT
P.O. Box 2020
Neenah, WI 54957-2020
Dear Sir or Madam:
Very much like an amateur bird watcher, I am an amateur observer of mass marketing. And just as the birder wishes for the subjects of her observation to thrive, I desire the same for the corporations who strive for their places in the malleable subconscious of the consumer. It pains me to see an opportunity passed by like a leafy tree with a sheltered but nestless crook.
You have been missing just such an opportunity for your Depend® products! Some time back I saw a tiny feature in a magazine claiming that personal scooters (those vehicles that are somewhere between a wheelchair and a Vespa) were being used by individuals who do not require them for medical reasons. It had become a lifestyle choice. There were even celebrities supposedly using them, though I could not verify that claim.
I was reminded of this when my husband was changing our daughter’s diaper the other day and commented that it would be lovely to sometimes be able to opt for a diaper and not worry about finding a restroom. The ultimate luxury would be if you could then count on someone else to change your diaper for you.
A hugely untapped target group awaits you! You would not need to alter your product at all, but simply advertise toward the eighteen to retirement-age consumer who might be intrigued by a more casual lifestyle. In other words: everyone! I hope my idea can be of use to you.
Truly,
Liz Mann
