Michael E. Szymanczyk, CEO
Philip Morris U.S.A.
Consumer Response Center
P.O. Box 26603
Richmond, Virginia 23261
Dear Mr. Szymanczyk:
Congratulations on discovering new ways to keep afloat during a time when our government is basically regulating your industry toward self-destruction. I am sure I see the most prominent examples of the results of these regulations here in California, where I occasionally even forget about the existence of cigarettes until I walk outside someplace where I am more than twenty feet from a public building (and in nearby Berkeley, twenty feet from a bus stop!), and catch a whiff of that sweet smoky smell (only until it aggravates my asthma, of course).
The antismoking zealots have gone so far as to rewrite history, removing from public view footage of cartoon icons such as Tom and Jerry smoking. But we know that Tom and Jerry did smoke. Maybe it’s not something to be proud of, but let’s not lie to the kids, shall we? There are still saving graces, however. Just when you must have been sitting around scratching your head and wondering, how am I going to profit off of this war that everyone and their mother seems to be making billions from, the Iraq soldier “Marlboro Man” appears, offering free media coverage and thus advertisement at no cost to you!
Still, it’s better safe than sorry, and fortunately for you, you were already setting the wheels in motion to assure that you will still have customers hooked on your product for years to come. And who is the genius who thought of the simple but brilliant plan to add more nicotine to cigarettes? I bet he lives on a velvet pillow with a lifetime supply of Fancy Feast these days. You are also apparently attempting to stay just one step ahead of the regulators by protecting your overseas markets. Sure, here in the U.S. you can no longer use misleading terms like “light” and “low-tar,” but if people in other countries start realizing exactly what cigarettes do to them, you’re screwed! Fortunately, there is little danger of that. In places like France smoking is so much a part of the culture that if someone said they were quitting they would probably be deported. And in most other countries, from what I hear, there is just not much else to do but smoke. Kids would just start getting into trouble.
Good luck. You’ve quite a row to hoe still.
Truly,
Liz Mann

