Mark Duerr
F Duerr & Sons
Floats Road
Roundthorn Ind. Est.,
Wythenshawe, Manchester
M239DR
England
Dear Mr. Duerr,
I was amazed to learn about your new marmalade that you’ll be selling for approximately $10,000 per jar. I was equally surprised when I investigated information about your company and found that you are the same folks who make the Ocean Spray drinks and other ordinary everyday products. I have a suggestion for your company, and a question.
You reportedly were going to auction off a single jar, but are considering putting the product on the market. I would suggest that you use this to promote your other products by replacing one ordinary jar of preserves out there with this gourmet stuff and telling folks that if they pop open their jam one morning and the inside of the lid is gold (or maybe they’ll just know, if the jam smells like booze), they have the one jar of 10K jam!
Just in case I happen to be the lucky one who gets this jar, I have an important question. What could possibly be an appropriate vehicle for it? Toast is, well, sliced bread. Crackers? Are any crackers good enough? I would guess mini toasts would be the least intrusive to the jam’s flavor, but again, how could one spread 10K jam on 5 cent toast? If one wants to make a peanut butter and jelly sandwich, there’s a whole new set of troubles! I am also very curious as to how you came up with this product. Were you bored one day and happened to have a bottle of 60K Whyte & Mackay whisky to splash into a vat of jam?
Although I’m not in the market for such an expensive condiment, let me know if you start packaging it in the small peel-top size they serve at diners.
Truly,
Liz Mann


