La-Z-Boy Incorporated
1284 North Telegraph Road
Monroe, MI 48162-3390
Dear Sir or Madam:
A recent news item is undoubtedly going to launch the La-Z-Boy company back into the spotlight. I have to admit, I have been among those who, when I think of a La-Z-Boy piece, I picture a decades-old, worn out plaid recliner. Perhaps this is only a mythological figure I have concocted, but somehow it stuck. But apparently one of your chairs has saved a man’s life, as it bore the brunt of a bullet a woman here in the Bay Area was trying to put into her husband!
This is, of course, a very unfortunate incident, as is any tale of domestic violence or attempted murder. However, it could provide you with a new marketing niche while providing a service for your customers. Particularly around this time of year, families are gathering in close quarters and tensions are running high. It would behoove any family in which two or more members harbor ill will toward one another to invest in one of your chairs. I would suggest manufacturing a special “bullet-proof” model. Indeed anyone who lives with the possibility of some disgruntled associate brandishing a gun at him in his own home would be wise to obtain one of these items behind which to duck if the need arises. While it may not be noble toprofit from tragedy, you may wind up preventing similar events in the future.
Truly,
Liz Mann
